Thought leadership sets companies apart as industry leaders and the world’s foremost brands. We help organizations create credible, differentiating thought leadership using proprietary global research. Our proven process provides the roadmap to ownable thought leadership on today’s most important issues that align to your brand, business and expertise.
Reputation Leaders have the know-how to help firms assess any reputational damage, determine gaps in actions and communications, and help rebuild stakeholder trust and communicate a better future. Reputation is for more than organizational survival; it is a way to build long term competitive advantage.
We specialize in global thought leadership studies that position our clients as leaders on important issues, shape brand strategy, and earn media headlines. Doing multi-country, multi-stakeholder thought leadership of the highest quality requires scale, research science, and a deep understanding of cultural, language, and technological differences across markets.
Reputation Leaders takes a rigorous approach to tracking and building a reputation, bringing hard numbers to a ‘soft science’. We quantify the perceptions and gaps around reputation to deliver recommendations that link reputation to business outcomes; such as the employer of choice, customer advocacy, positive media, investor support and regulatory licence to operate.
I worked with Laurence and the Reputation Leaders team on brand positioning research at both Prudential and Unum. I valued their strategic thinking and collaborative approach as well as an ability to turn research insights into headlines.
We have really appreciated all of your support throughout this process – from start to finish, your consultancy, guidance and research expertise have been exactly what we needed, and we hope to continue our work together in the future.
I worked with Laurence on corporate reputation research and measurement at PepsiCo and at Toyota North America. In both companies, research-based insights were foundational to building reputation by understanding how to engage the stakeholder audiences on the important issues that mattered most to them, and not just on our company’s own agenda.
Reputation Leaders has helped us produce world-class thought leadership on critical labor market issues, providing excellent insight and analysis as well as strong media angles. With their global survey and research capabilities, Reputation Leaders has been a key partner on several successful campaigns, including our Millennial Careers: 2020 Vision report and our Seven Steps to Conscious Inclusion research on women leaders. This firm punches far above its weight, and must be one of the best kept secrets in the corporate research space.