Social Purpose Brand Positioning for a Leading Yogurt Brand
We have worked with a top Greek Yogurt brand in the U.S, to reinforce their positioning as a socially responsible corporation by helping them to tell their story and align their corporate brand with the most relevant social purpose
Our key question was this:
How does this brand’s social mission help the corporate brand?
Using in-depth stakeholder research we were able to better understand how to raise awareness of the company’s Foundation values, activities, messages, partners, and alignment with the corporate brand.
We helped this company gain business and reputational benefits by aligning their brand mission and social purpose across product, corporate and Foundation brands.
Designing a campaign based on key research outcomes:
What is our competitive ranking on CSR?
Which social issues do consumers care about?
What is our corporate reputation amongst external experts?
“This brand does what it says it is going to deliver”
External Expert – Nutritionist