The purpose of ManpowerGroup’s report ‘Robots Need Not Apply: Human Solutions for the Skills Revolution’ was to understand the current and expected short-term impact of automation on businesses and jobs around the world and to understand what human skills will be most valued and how the workforce can upskill (at speed and scale) to meet these needs.
The Skills Revolution 2.0 report released at WEF Davos 2018 is a pathway for employers to understand how they can enable their current and potential workforce to upskill, re-train and convert adjacent skills to meet the needs of the rapidly changing employment landscape.
The insights crafted by Reputation Leaders in the report helped to amplify ManpowerGroup’s impact at Davos and provided a thought leadership platform from which they were able to engage and connect.
‘Robots Need Not Apply’ report was responsible for over 550 of media mentions during January 2018 alone, including 94 news articles and 439 tweets. Major international news outlets covered the release of the report and 340 unique twitter users with a combined 1.8 million followers also publicized the report.¹